Black methods of search engine optimization-illegal from the point of view of search engines methods of website promotion.

Why do optimizers turn to black SEO? It's simple. Because with the help of prohibited methods, the site is quickly indexed and occupies a place in the Top, and the optimizer does not spend a lot of money on it. The most popular methods of black optimization will be typed a little, about ten, namely cloaking, swapping, doorways, spamdexing and spam with linkbombing as a specific example.

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Cloaking
Cloaking is a rather complex method of black SEO, but very effective. Disguise (from the English. cloaking-mask, cover) is that the robot indexes the content of the site page, which is not similar to the one that is provided to the user, that is, the main content is "masked" under another, more acceptable. To help the optimizer comes a special software that reads and" remembers " the IP address of the search engine, and when the page comes to the site robot, the content changes.



Black optimization is officially banned, so search engines struggle with the methods of black SEO-a site suspected of "black" promotion is removed from the index, sometimes once and for all.

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